BRI at Prambanan Jazz: Dominating Festival Activation through Frictionless Technology

Prambanan Jazz is renowned for its vibrant outdoor atmosphere, drawing thousands of music enthusiasts to an iconic cultural landscape. As the main sponsor, PT Bank Rakyat Indonesia (Persero) Tbk aimed to command massive brand visibility while seamlessly driving festival-goers to its digital ecosystem, including BRImo and QLola. IDEALIVE was trusted to orchestrate the entire flagship brand activation, steering the journey from initial spatial strategy to final on-ground production. The goal was clear: to transform a sprawling festival ground into a high-conversion financial touchpoint that felt natural, engaging, and culturally resonant.

The challenge was to ensure a financial brand activation didn't feel rigid or intrusion-driven amidst the festival's relaxed outdoor dynamic. Instead, we designed a premium double-facade booth that combined modern futuristic lighting with sleek corporate lines, positioning it as an unmissable landmark hub. By extending the booth’s footprint into an open-air lounge complete with comfortable seating, we created a high-comfort oasis where attendees could rest and connect organically with the brand, turning a corporate space into an inviting festival destination.

Beyond the physical build, IDEALIVE embedded tech-driven convenience directly into the open-air layout. We moved away from traditional promotional pitches, deploying standalone smart digital kiosks and touch-screen engagement modules that allowed festival-goers to seamlessly top up e-wallets, explore financial features, and claim merchandise without experiencing queues or operational friction. By prioritizing attendee convenience and lifestyle integration, we successfully accelerated digital adoption for BRImo and QLola, proving that high-stakes festival activations can deliver measurable business growth alongside powerful brand affinity.