BNI Bazaar Fest Vol. 3: A Vibrant Retail Takeover at the Heart of Sudirman

In August 2024, IDEALIVE was appointed as the end-to-end partner for BNI Bazaar Fest Vol. 3, held at the prestigious Pelataran Grha BNI. The project was defined by an exceptionally tight preparation window, requiring an immediate transition from concept to execution. This challenge put our operational maturity to the test, demanding a strategic approach that ensured every milestone was met with precision and absolute reliability.

We transformed BNI’s iconic corporate courtyard into a bustling lifestyle hub, featuring a curated selection of over 80 tenants across fashion, cosmetics, gadgets, and MSME products. The festival served as a dynamic physical touchpoint for BNI’s latest digital innovations, specifically driving engagement for the wondr by BNI app through exclusive cashbacks and high-impact promotions like the 70% discount flash sales.

Despite the condensed timeline, IDEALIVE managed the entire ecosystem—from complex tenant logistics and infrastructure to crowd flow in Jakarta’s busiest business district. By bridging modern banking with a tangible retail experience, we proved our capacity to deliver high-stakes, large-scale events with the agility and professional standard that a leading financial institution demands.